![]() “A guest can have three totally different casino experiences with maybe 40 different restaurants within a 10-minute walk.” “We were all working together for the first time to highlight what is a great experience here in North Beach,” said Eric Matejevich, acting CEO of the Ocean Casino Resort. ![]() The collective effort will cost “tens of thousands of dollars,” Hard Rock President Joe Lupo said. Together with attractions like the Steel Pier, the non-gambling Showboat Hotel, and businesses on a rejuvenating Tennessee Avenue, they are holding block parties at the beginning and end of summer and music-themed events each Monday. The Hard Rock, Ocean and Resorts casinos are launching a new marketing and entertainment effort to brand the north end of the historic boardwalk as “North Beach.” ![]() Three Atlantic City casinos are working together with local businesses and attractions to jointly promote their section of the Boardwalk in a resort where it has often been every business for itself.
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